About Alpha

Origins of Alpha

Alpha began at a church called Holy Trinity Brompton (HTB) in London in 1977. It grew quickly as an effective tool for evangelism. Now all over the world, more than 25 million people have tried Alpha and it has been translated into over 100 different languages. Even as times have changed, Alpha has continued to be used by the Church as an effective tool to reach the lost with the Gospel of Jesus Christ.

Story of Alpha Hong Kong

The Alpha Hong Kong office was established in 1999. Since then, Alpha Hong Kong has developed a number of contextualised products customised for the Cantonese speaking audience and have seen thousands of lives being transformed by Jesus.

Our Values

We are for the Church

Alpha is by the Church, for the Church and through the Church.

We are passionate about unity

Alpha is created to emphasise the essentials that all denominations agree on. We believe that what unites us is infinitely greater than what divides us.

We believe the church deserves the best

We are focused on innovation to continually improve our offering and respond to the evolving needs of the Church.

We give it all away for free

We believe that everyone should have the opportunity to explore a relationship with Jesus, wherever they are in, for free.